We Are Playology
We are a dynamic team of boss babes driven by a shared passion for our clients and their brands. Hailing from diverse backgrounds, we fuse our unique work expertise and life experiences to craft innovative ideas and tailored solutions for our Playology family.
CEO and Chief Playologist
Recognized as one of Licensing Magazine's TOP 40 under 40, Jacqueline boasts an impressive two decades of expertise in consumer products and licensing strategy.
She has a strong track record in North America and Greater China, working with renowned companies like Spin Master, Corus Entertainment, Nelvana Enterprises, and Mattel. In China, she served as VP of Marketing and Licensing at King Bee Toys, driving the success of Peppa Pig.
In 2018 she founded Playology International in Toronto, Canada. Jacqueline is a published thought leader and speaker, focusing on children's entertainment, industry trends, and the blend of Eastern and Western influences from her experiences in China and North America.
Auttrie is a versatile creative professional with expertise in early childhood development, social media, brand management, and experiential marketing.
As a social media and brand manager, she understands the significance of digital platforms for engaging wider audiences. With a sharp eye for captivating content, she adeptly curates posts, videos, and campaigns that deeply resonate with consumers.
Auttrie strategically leads digital marketing initiatives to communicate the value of toys and play while fostering online communities. She remains committed to staying updated with the latest social media trends and industry research, ensuring her clients stay at the forefront and deliver impactful content.
Nicole boasts extensive professional experience spanning continents and industries.
She began her career in radio and television at Corus Entertainment, excelling in On-Air Promotions strategic planning for brands like Movie Central, YTV, and W Network. She then embarked on a decade-long expat adventure in Shanghai, China, and Manchester, UK, contributing as a lifestyle columnist and founding her own business, Pillow Talk, where she combined her graphic design and social media savvy to create a client-focused enterprise.
Now, as part of Playology in Toronto, Nicole brings her unique skills and global experiences to craft innovative solutions, illustrating the value of embracing diverse opportunities.
A seasoned professional in the toy industry, Brenda boasts a wealth of knowledge gained over two decades of experience at Spin Master and Irwin Toy. Her expertise in Research and Development, her extensive background in product development and her strong network of inventor connections make her a key part of the Playology team.
Brenda's award winning accomplishments speak volumes about her dedication to the industry. She was the recipient of the 2007 TOTY Toy of the Year award, a 2019 nomination for Wit in manufacturing. and the winner of the President's Award from Spin Master. Brenda's passion for innovation and her commitment to excellence continue to drive her success in the world of toys and brand development.
China Market Specialist
Belinda brings over 20 years of retail experience, spanning E-commerce and brick-and-mortar in mass, grocery, and specialty channels. She's worked with Amazon, Toys"R"Us, Metro, and Tesco, specializing in product development, supply chain management, and innovative marketing campaigns.
Currently, she serves as the General Manager at Shanghai Boujyun International Trading Co., Ltd, focusing on toy and consumer product distribution in the Chinese market for various retail channels, including Coupang, ToysRus, Citysuper, and Quanjia.