Playology


Who We Are
Playology is a proudly Canadian team of passionate individuals who believe in the power of diverse voices. We champion inclusiveness and diversity in all that we do, fostering a space where unique perspectives not only feel welcome but actively contribute to groundbreaking ideas. Driven by a shared love for our clients and their brands, our varied backgrounds and life experiences blend together to create innovative and tailored solutions for our Playology family.
Jacqueline Vong
CEO and Chief Playologist
Toronto, ON
A Licensing Magazine "Top 40 Under 40" honoree, Jacqueline brings 20 years of expertise in consumer products and licensing strategy, with a strong track record at companies like Spin Master and Mattel across North America and Greater China (including VP Marketing & Licensing for Peppa Pig at King Bee Toys). Founder of Playology International in Toronto, she's also a published thought leader and speaker on children's entertainment and global industry trends.


Our Playologists
Combining a passion for play with professional expertise, our Playologists offer a comprehensive approach to your brand, shaped by our diverse perspectives. Our unique backgrounds in account management, graphic design, early childhood education, media and content creation, copywriting, PR, and production come together to provide your business with everything it needs to be successful.