Playology
(n) plā·älə·jē: depth of knowledge in the fields of fun and play
Why Playology?
Playology recognizes that your brand is your passion and we are passionate about it too.
For many companies the natural evolution to take their products to the next level and to reach a new audience is by extending your brand beyond it's core and extending it's storytelling and amplifying it with licensing opportunities and brand management possibilities.
"...you need to keep that connection going - that architecture. You want the licensing group talking to the motion picture group talking to the on-location group to create an experience...The outside world and the client are asking for it too."
- Ari Emanuel
Licensing + Merchandising
Our Playology clients benefit from licensing by boosting awareness of their products, connecting with a new audience and customer base, reducing in-house costs and creating a strong connection to a well-known brand and their marketing benefits. We handle in-bound and out-bound licensing for the Canadian market which opens up an entire world of possibility for your company
•Merchandising + Licensing
•CP Rollout Strategy
•Licensing + Partnership Management
•Retail Development and Activations
•Product development, approvals and roll out
Brand + Franchise Management
Playology recognizes the challenges our clients face when it comes to effectively manage their brand in the ever changing consumer and digital space. We work with you in partnership to strengthen your footholds in the consumer market and the digital realm.
•Brand and Franchise Management
•IP development and storytelling
•Brand Building & Marketing
•Digital & Social Media
•Communications Strategy
•Content curation
Sourcing + Development
With a background spanning more than two decades working in mainland China, Asia Pacific, Europe, and North America, the Playology team brings a treasure trove of experience. Our special expertise in sourcing and manufacturing adds that extra magic to turn our clients' dreams into vibrant realities.
•Manufacturing, Product Development + Sourcing
•Content Consultation and Development
•Business Development and Thought Leadership
•Trend Spotting
Business Development
Playology's expertise ensures consistent brand representation across its clients diverse products, fostering recognition and growth.
•Phygital consultation, ideation and strategy
•Product development and roll out
•Activations, Partnerships and Business development •Commercialization
