Playology (n) plā·älə·jē -
A depth of knowledge in the fields of fun and play.
The Playology team have over two decades in combined experience working in mainland China, Asia Pacific and North America which has instilled a deep understanding of kids media, consumption trends and cross-platform viewership. Our expertise extends to licensing, retail, product development and media solutions uniquely allowing Playology the ability to:
Develop a content road map and distribution strategy that compliments a long-term licensing and merchandise objectives.
Deliver a comprehensive go-to-market strategy for the full life-cycle of children’s brands.
Provide the support necessary to source, develop, manufacture and secure retail placement for products.