Playology (n) plā·älə·jē  -

A depth of knowledge in the fields of fun and play.

Playology white on back.png.png
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SERVICES

LICENSING & MERCHANDISING

CONTENT

STRATEGY

  • CP Rollout Strategy

  • Licensing Partnership Management

  • Retail Programs

  • Channel Management 

  • Distribution Sales

  • Content Strategy & Show Development

  • Content, Media, and Platform Consultation

BRAND & FRANCHISE MARKETING

  • Marketing & Communications

  • Digital & Social Media

  • Franchise Management

  • Product Development & Sourcing

SERVICES

LICENSING & MERCHANDISING

CONTENT

STRATEGY

  • CP Rollout Strategy

  • Licensing Partnership Management

  • Retail Programs

  • Channel Management 

  • Distribution Sales

  • Content Strategy & Show Development

  • Content, Media, and Platform Consultation

BRAND & FRANCHISE MARKETING

  • Marketing & Communications

  • Digital & Social Media

  • Franchise Management

  • Product Development & Sourcing

SERVICES

LICENSING & MERCHANDISING

CONTENT

STRATEGY

  • CP Rollout Strategy

  • Licensing Partnership Management

  • Retail Programs

  • Channel Management 

  • Distribution Sales

  • Content Strategy & Show Development

  • Content, Media, and Platform Consultation

BRAND & FRANCHISE MARKETING

  • Marketing & Communications

  • Digital & Social Media

  • Franchise Management

  • Product Development & Sourcing

SERVICES

LICENSING & MERCHANDISING

CONTENT

STRATEGY

  • CP Rollout Strategy

  • Licensing Partnership Management

  • Retail Programs

  • Channel Management 

  • Distribution Strategy 

  • Content Strategy

  • Show Development

  • Content, Media, and Platform Consultation

PRODUCT DEVELOPMENT

  • Product Development & Sourcing 

  • Retail Development

  • Product Innovation

  • Manufacturing Sourcing 

  • Trend Analysis

BRAND & FRANCHISE MARKETING

  • Franchise Management

  • Brand Building & Marketing 

  • Digital & Social Media

  • Communications Strategy

  • Style Guide

 

GLOBAL PERSPECTIVE

The Playology team have over two decades in combined experience working in mainland China, Asia Pacific and North America which has instilled a deep understanding of kids media, consumption trends and cross-platform viewership. Our expertise extends to licensing, retail, product development and media solutions uniquely allowing Playology the ability to:

  1. Develop a content road map and distribution strategy that compliments a long-term licensing and merchandise objectives.

  2. Deliver a comprehensive go-to-market strategy for the full life-cycle of children’s brands. 

  3. Provide the support necessary to source, develop, manufacture and secure retail placement for products.

 

PLAYOLOGY TEAM

Jacqueline Vong

Licensing & Merchandising Strategy, Kids Specialist

(Based in Toronto, ON)

Jacqueline has been a specialist in consumer products for two decades in both North America and the Greater China market.  She has worked with best in class companies like Spin Master, Nelvana Enterprises and Mattel. In China, she was the Vice President of Marketing and Licensing with King Bee Toys, a company focused on building the toy and consumer products industry in the China market.

After her time abroad, Jacqueline repatriated to Canada where she co-founded Playology Intl. In 2018, she was awarded the Top 40 under 40 in Licensing by License Global. Additionally, she is  a frequent panel member and contributor to a variety of organizations and publications worldwide including Women in Toys Asia, Hong Kong Toy Council, Hong Kong Trade Development Council, Bloomberg Radio Global Toy News, The Huffington Post, NPR, and many others.  

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FIND US

Playology International Inc.

2 Rean Drive 

Toronto, ON M2K3B8

Jvong@playologyintl.com

admin@playologyintl.com

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